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Customer loyalty in tourism sector is related to the willingness of tourists to be loyal and to revisit in the future. There are many factors affecting customer loyalty such as experiential marketing, facility, accessibility dan perceived value. However there are several research claiming otherwise. The aim of this research is to examine the direct and indirect effect of experiential marketing, facility, and accessibility on customer loyalty with perceived value as intervening variable. The population of this research is the tourists of Umbul Ponggok tourist object in Klaten Regency.The sample used is 116 respondents by purposive sampling. The data collecting method is using questionnaires analyzed by path analysis which uses variables of experiential marketing, facility, accessibility, perceived value, and customer loyalty.