Indonesia Conference Directory

This study aims to: 1) analyze the productivity level of jasmine flower and 2) analyze the factors that influence the development of jasmine flower commodity in Batang Regency. The research method was carried out by survey and observation methods. Determination of the research location was selected by purposive sampling, based on the potential of the sub-districts that develop jasmine flower agribusiness, namely Kandeman and Batang sub-districts. Farmers were taken quota sampling, 63 farmers. Primary data collection is done by interviewing based on the prepared questionnaire. While secondary data is taken from the Office and other agencies related to research problems. Data analysis was carried out descriptively and statistically. The level of productivity of jasmine flowers was analyzed based on average land area and production, while the factor analysis of jasmine flower agribusiness development was analyzed by multiple linear regression models with the dependent variable (Y) is jasmine flower production and independent factors consisting of farmers age (x1), education ( x2), family dependents (x3), business experience (x4), land area (x5), cropping pattern (x6), land status (x7), production destination (x8), production period (x9), selling price (x10). The results showed that the average land area was 0.499 ha/farmer with production of 2,793.86 kg/year, or productivity of 5,598.92 kg/ha. Taken together the factors (x1) to factor (x10) have a very significant effect (P<0.01) on the development of jasmine flower agribusiness, while partially the factors that influence are land area (P<0.01) and the selling price of jasmine flower (P<0.10). These results indicate that the development of jasmine flower agribusiness needs to pay attention to technical, social and economic factors.