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The purpose of this study is to examine the speed strategy of public administration services in fulfilling citizens basic rights in rural areas. The method in this study is descriptive type with a quantitative approach and uses explanatory surveys. The research target was the villagers in Batanghari Regency, Jambi Province. The data collection method used is by providing a structured questionnaire aimed at the sample respondents. The analytical tool used in this study is Partial Least Square (PLS) and the software used is smart-PLS. The results of the study are expected to provide strong support for; The speed of public administration services in rural areas, the fulfillment of basic rights of citizens in rural areas, and the speed strategy of public administration services in fulfilling citizens basic rights in rural areas.