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The high level of demand for crumb rubber had caused a shortage of raw materials used for production. It also causes the greater the quantity of waste produced. This will have an impact on the environment. In addition, the social impact of the waste generated from production will cause restlessness to the surrounding community. Handling this will have an impact on the economic aspects. This study aims to model a sustainable supply chain at PT. X is based on environmental, social and economic performance using the Partial Least Square method. Data analysis was performed by testing validity, reliability testing, and analysis. The results of the study show that the sustainable supply chain model produces a positive relationship with environmental, social, and economic performance.