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Theoretically, the process of improving organizational performance can be accelerated by information technology (IT). This paper aims to discuss a sharpened concept for improving the performance of an organization. Researchers use different perspectives in formulating the relationships of variables based on the levels of significances towards the value-added creations. These variables include the model and strategy of business, and innovation and deployment of technology. Since the organizational capability parameters change dynamically driven by the rapid of advancing technology, hence the previous paradigms regarding the mapping of variables to organizational performance need to be sharpened. In this paper, we expand presumption for analyzing that other variables such as competitive environment, competitive strategy, and competitive factors influence organizational performance. This study is conducted using an in-depth comparative investigation of existing literature involving some discussion of both Strategic Management of Information Technology (SMIT) framework and model as a piece of literature review in research work. Overall, this initiative is resulting in a proposed formulation of the business model, technological innovation, and strategic alignment as a conceptual framework of SMIT for organizational performance improvement.