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The purpose of this scientific work is to find out the product marketing strategy carried out by Threepoint Jersey to attract customers, how they ensure their products are quality. The research method is qualitative with descriptive studies, data collection techniques used, in-depth interviews, non-participant observation, documentation, and literature study. The research informants were selected by purposive sampling technique. The validity of the data is the increase in perseverance, peer discussion, and member check. Data analysis techniques were carried out with data reduction stages, data models, and conclusions. The results of the research will be seen to what extent Threepoint Jersey promotes the community through social media, how can the product be known by many people so as to achieve the desired goals. The theory used in this research is Uses and Gratifications Theory, such as sales through new media by Three Point Jersey, they provide products while new media users can receive, select, or be interested (fulfill the needs) on the product or not at all. The conclusion of this study is to find out how Three Point Jersey promotes, extends cooperation networks, delivers products, adapts to clothing designs according to current trends, and competes with other products that already have extensive networks and have a well-known brand.