APPLICATION MODEL DEVELOPMENT OF BANGLI ARABICA COFFEE I Gusti Bagus Udayana*, Luh Kartini, A.A, Ngurah Mayun Wirajaya, Made Sri Yuliartini
Faculty of Agriculture. Warmadewa University, Denpasar, Bali, Indonesia
Abstract
The Kintamani region, Bangli Regency, Bali Province, is one of the centers of Arabica coffee plants that already have a brand on the international market. Basically, the potential of Arabica coffee in the region is still quite open, but in recent years there has been a phenomenon that is the shift of plants from coffee to oranges. This shift occurs because citrus farming provides more income than coffee farming. This phenomenon encourages researchers to conduct research entitled: APPLICATION MODEL DEVELOPMENT OF BANGLI ARABICA COFFEE , aimed at increasing the added value of Bangli arabica coffee. The study was conducted in Batur village, Kintamani Subdistrict, Bangli Regency, Bali Province. The research unit is the farmer household that cultivates coffee plants in the year of the study. The sampling method uses Simple Random Sampling with a sample size of 60 farmers. The validation test of the synergy model in order to increase motivation is done through a personal approach through joint activities in the processing of ose coffee. Focus Group Discussion (FGD) was conducted twice. This research provides the results of concrete steps in developing coffee commodities holistically from the upstream to downstream sectors. The applicative model that was compiled was able to offer an ideal coffee agribusiness management offer so as to increase the productivity and quality of coffee at the farm level through agro Arabica coffee tourism objects
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