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This research has the aim to identify the influence and benefits of social media in the world of online business. To support the research, the writer uses descriptive analysis research method, which presents the complete data. The results of this study are to find out how social media apply in the marketing online business. indicate that social media is very useful for online business activities, doing business online on social media is one of the most reliable. In addition to small capital, this business can also be done as a side business. Based on the research, it is expected to increase product marketing, increase product popularity and touch targeted marketing targets. The results were obtained based on the case study that the writer did on one product brand. This research was conducted by discussing effective marketing ways to increase sales made using social media. It can be concluded that social media can make it easier to do product marketing and make product sales increase.