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The development of information and communication technology has a significant influence on the development of learning media and method. E-learning is a new way of teaching and learning using information and communication technology as a learning system. Interactive multimedia which is more popular as multimedia instructional, is one kind of the learning media that can be developed and implemented through e-learning system. This study aims to analyze the strategies in developing e-learning-based multimedia instructional at University of Darussalam Gontor as an islamic boarding university. This study used a qualitative method. Data collection was carried out through observation and interviews with several stakeholders at the University of Darussalam Gontor about strategies in developing e-learning-based multimedia instructional. The results showed that the strategy in developing e-learning based multimedia instructional at the University of Darussalam Gontor was conducted through four development processes. The four processes are composed of planning, instructional design, prototype, and test. The contribution of this study is a strategy in developing e-learning-based multimedia instructional creatively and innovatively at islamic boarding university, University of Darussalam Gontor.