DEVELOPING A MARKETING STRATEGY BASED ON MARKET SEGMENTATION THROUGH CLUSTERING METHOD IN FOOD AND BEVERAGE INDUSTRY IN BANDUNG. CASE STUDY : BOLA UBI YAMA
Bestra Tomassa (a*), Evy Rachmawati (b*)
Bandung Institute of Technology
Abstract
Keywords: Marketing Strategy; Segmentation, Targeting, Positioning; Clustering; Food and Beverage
Topic: Management
Link: https://ifory.id/abstract/nxpaKR9EWJtG
Conference: International Conference on Economics, Business and Economic Education Science (ICEBEES 2019)
Featured Events
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>
Site Stats