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ABSTRACT The fast development of technology and information has a significant impact on all activities of human life. The industrial era 4.0 that is now happening, has fundamentally changed the way of thinking and activities and has a great influence on the world of education. The development of this era is characterized by the use of information and communication technology in all aspects of life, including in the learning process. Classrooms as a place to change, improve, and prepare students skills to compete in the community of industrial revolution 4.0 era. Therefore creative thinking, critical thinking and communication skills and the ability to use interactive and innovative media are important competencies in entering human life in this century. To achieve learning success and be able to compete in a global community, students must become experts and possess skills as communicators, creators, critical thinkers, and collaborators. One solution to overcome this problem is to use online learning media in online business learning at Vocational Schools. The purpose of this study is to find out the effectiveness of online learning media in online business learning in vocational schools, especially in improving the creativity of students. The method used in this study is the Experiment method using Factorial 2x2 design. The subjects in this study were students in class XI at Kuningan State Vocational High School. The results of the study show the enthusiasm of the students, this means that online learning media have a good influence on the learning process and enhance the creativity of students. Thus it can be concluded that online learning media are effective in improving students creative thinking skills. In addition, the results of the study also conclude that there are interactions between online learning media and online business interests towards students creative thinking abilities.