Indonesia Conference Directory

This research aims to prove that the demand of an international artists merchandise in Indonesia is quite high. as we know, in this era of globalization, the entertainment industry is rapidly growing. In the mean time, teenagers these days are idolizing most of international artists such as an Western pop singer/Band, Japanese Idol Group, and mostly Korean Idol Group. Each artist has their own official merchandise store that selling a stuff like CD Album, Book, Clothes, Photo card etc. This research use a descriptive method with the example of 20 people of a big fan of some artist and 4 people of merchandise reseller. The result shows that as a loyal fans, they got a desire to buy the official merch of their idol. But unfortunately, most of them are having a trouble to get it because the store is not available in Indonesia. The high demand is a good chance to the reseller to help them buying a merchandise they want and ship it to their house.