Indonesia Conference Directory

The writing of this paper aims to explain the benefits of social media to improve the sales of product, expand market targets, and share information faster. This research uses a descriptive method, to present a complete picture of some situations of the variables under study. The results of this study are to find out how much social media is used to increase products sales, and to attract consumers to be interested in the products sold. Getting more consumers from social media can increase product sales, so it can be said that social media has helped turn passive buyers into loyal and active customers.