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This study aims to obtain empirical data on the model of social engineering of elderly fishermen in improving the quality of local life. The study used qualitative methods, from May to November 2017 in Pantai Bahagia Village, Muara Gembong District, Bekasi Regency, West Java. The results of the study show that: (1) The various strategies adopted by elderly fishermen in fulfilling their daily needs and their application in daily life are highly dependent on various socio-cultural factors and the possible strategies that can be developed. The main strategies carried out in the elderly at the research site include: intensification strategies, job diversification strategies, and strategies for utilizing social relations. (2) An intensification strategy is a pattern of operating a business tool (boat are used as business capital) by involving boys. (3) Diversification strategy is a pattern of additional work besides being a daily fisherman, such as working as a fish seller outside the village, a camera repairman, or a fisherman worker. And (4) The strategy of utilizing social relations, is a pattern that is not directly related to service, but still has influence in the social and cultural fields such as social works, as well as guardians of the tomb.