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The purpose of this study is to increase the selling value of apartments, with the concept of social balance that is expected to be made to develop and grow in the environment around them with the power of synergy that will have an identity or characteristic. In this study, the authors used descriptive methods carried out in the literature and descriptive approaches to determine the success of the study, as well as references from previous studies. The results of this study are to make buildings that are not selfish and care for the community, especially those who live in apartments and generally the surrounding community. With the concept of social balance, the synergy between the two who become identities will be created while increasing the value of the apartment because of the value that other apartments do not have.