Indonesia Conference Directory

Football is one of the most popular sports in the midst of peoples lives. People can enjoy soccer matches via television or see soccer matches directly at the stadium. Football is no longer just fighting over each others victories, but also has a big impact on the economy. Football matches benefit the community, especially the merchant groups. The traders were able to take great advantage with the existence of soccer competition for the economy. The method used in this study is descriptive qualitative. The informants in this study were the traders at Surajaya Stadium. The process of collecting data through observation, interviews and documentation. Techniques in analyzing data using interactive data collection and data presentation. The theory used is the exchange theory of George Homans. The soccer competition that was competed at Surajaya Stadium was able to increase the income of traders who sell consumer goods (food and beverages). Traders who sell crowded soccer accessories from buyers or supporters. Traders who sell clothes or soccer jersey are bought by the public or supporters.