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One of the important thing in business activity is a business strategy and inside them there is marketing activities. Recently, the marketing activities concerned and do many activities related to environmentally friendly promotion and green purchase behavior of customer. Many companies including property industries are adopting green marketing practice to achieve a better business performance. To meet a success of business performance in green marketing, it needs information credibility factor. The objective of this research is to diging up the relationship of information credibility (endogenous) toward variables which support it, including indicators (exogenous) that determines it. Then the conceptual model was built. Data which used to test this model are 400 samples from 700 questionnaires. The analysis is done by using Structural Equation Modelling. Furthermore, the result shows that from 7 variables proposed, there are 5 significant variables that support the information credibility.