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This study aims to describe the communication strategy model of the provincial government of Bali in resolving the Benoa Bay reclamation conflict in 2017-2018. The refusal of reclamation led by the Bali Community Forum (for Bali) made the project based on the 51st administrative law of 2014 stagnate. Although the position of the provincial government of Bali is not an execution party, several stages of planning and implementation are carried out for the success of this reclamation. This study uses a qualitative approach with descriptive types. The technique of collecting data uses in-depth interviews and documentation. Informants interviewed were Bali provincial government officials who were involved in communication with the Balinese people. The data analysis technique uses interactive analysis and data validity using source triangulation. The results of this study showed that the communication strategy implemented by the Bali Provincial Government used the tokenism participatory approach. As a planning step, the provincial government has conducted a feasibility study (Amdal) even though the amount is very minimal. The implementation steps are taken by conducting interactive communication with the community, the functioning of the customary "complaints" as opinion leaders, and still interacting with local wisdom.