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The aim of this study is to identify factors that influence women customers online shopping satisfaction on baby clothes product from the perspective of the total shopping experience. A research method is a quantitative approach, through a survey of 300 online customers with criteria at least they have purchased baby clothes online once a month or more. In this study, there are six indicators are identified, namely; web design, brand, product information, security service, price, and customer service responses. The findings revealed that all indicators are highly satisfied for women customer online shopping in Jakarta. It means that consumer expectation is the same as what they received.