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Modernity and economic-rational thinking become part of urban society progress where it is gradually transmitted to rural life. This is a great challenge to maintain the local heritage of rural cultural values. Especially, encouraging young people to understand and maintain local wisdom will be more important for sustainable development planning in rural settlements. Jatitiluwih Village is one of the models of eco-tourism in Bali which is facing a challenge between maintaining the values of local wisdom (cultural heritage) or fulfilling the demand for tourist facilities. In this case, Tri Hita Karana as the philosophy of Balinese life does not only support for daily activities but also needs to be supported by other organizations both national government and even international institution. Research method using the inductive approach with qualitative analysis from literature and secondary data. Jatiluwih Village has received an award as cultural heritage from UNESCO, where the support will increasingly disappear if the preserving ideas for village development are not good. Sustainable Village Planning is harmony prosses between modernity in tourism activities by maintaining the values of local wisdom in the arrangement of rural settlements in Bali.