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Muh Ikmal Saleh(a*), Didi Rukmana(b*), Nurdjanah Hamid(c*)

a). Student of Study Program Agribussiness, Faculty of Postgraduate, Hasanuddin University, Perintis Kemerdekaan street KM 10, Makassar city 90245, South Sulawesi, Indonesia
*email: muhikmal0102[at]
b) lecturer at the department of social economics , faculty agriculture,Hasanuddin University, Perintis Kemerdekaan street KM 10, Makassar city 90245, South Sulawesi, Indonesia
c)Departmen of managemen, Faculty of Economy and busines, Hasanuddin Unversity, South Sulawesi, Indonesia


ABSTRACT Potato (Solanum tuberosum L) is one of the horticultural products that receives priority for the development of diversified food consumption, so potatoes are one of the most important food products in the world. One type of potato grown by the people of Indonesia is the granola potato. In terms of cultivation, potatoes are more resistant to pests or diseases. Potato granola is one of the important plant products that have potential business opportunities, and is one of the leading commodities in the Tombolo Pao district. The method used in this study is a qualitative and quantitative method that includes: descriptive analysis, agricultural analysis, IFE matrix analysis and EFE, SWOT analysis. The results of the analysis show that the condition of the potato agribusiness system in the Tombolo Pao District still does not work optimally, due to the non-functioning of the upstream subsystem, where the acquisition of production facilities is still carried out individually, which causes the lack of production inputs, that is, the problem of potato granola seeds. In the crop subsystem, potato cultivation has provided farmers with a gain of Rp1,530 / kg with an R / C ratio of 1.25, which means that each rupee cash expense generated will generate an income of Rp1.25. Due to the resulting R / C ratio, it is feasible to develop this farm. In the marketing subsystem, potatoes have been marketed in Kalimantan and Sulawesi Southeast. Prices are determined by collectors. In the downstream (processing) subsystem, not all processed potato entrepreneurs use potatoes as raw material, which makes new potatoes sold in fresh produce. In the service and support subsystems, with the support of agricultural extension workers who accompany and provide information related to potato cultivation, but from the support capital, farmers have not used the credit provided by financial institutions because they still use Private capital. Based on the identification of internal and external factors, several wishes are obtained to move forward and learn from the farmer groups and the government.

Keywords: Agribusiness, Strategy Development, SWOT

Topic: Agriculture system


Conference: The 2nd International Conference on Global Issue for Infrastructure, Environment, and Socio-Economic Development (GIESED 2019)

Plain Format | Corresponding Author (Muh Ikmal saleh)

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