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This study aimed to reveal the effect of the STAD type cooperative learning model on the student selfesteem. The study used an experimental method with a nonequivalent pretest and posttest controlled group design. There were experimental group and controlled group in this study. The experimental group was treated with the STAD type cooperative learning model, while the controlled group received the traditional learning model namely direct learning model. The populations of this study were all seventh grade students of State Middle School 5 Subang, Subang District, West Java Province. The samples in this study were classes VII A and VII B chosen by using cluster random sampling technique. The study lasted twelve meetings in twelve weeks. The treatment lasted for ten meetings. Before the treatment, the two groups were given a pretest and after the treatment, the posttest was given in the form of a scale of self-esteem. The scale of selfesteem used is the adoption of the SelfEsteem Rating Scale (SERS) developed by R. Nugent & Thomas. The data analysis technique used was paired sample t-test and independent sample t test using SPSS 18 software. The results showed that: (1) There was the influence of the STAD type cooperative learning model on the students self-esteem. (2) STAD type cooperative learning model was better than conventional learning model (direct) towards the development of the students self-esteem. This study recommends that learning in physical education should use the STAD type cooperative learning model.