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Maintaining customer satisfaction is a key to be concerned by companies in the information technology era. The use of electronic word-of-mouth (eWOM) as a reference to influence their satisfaction in decision making process reflects the high growth of social media usage. Nonetheless, prior research reveals that eWOM role as a satisfaction driver has been ignored. This study uses relationship marketing in understanding eWOM effect on satisfaction of social media use. In particular, this study seeks to develop theoretical models regarding the effects of eWOM on satisfaction in the context of social media through a systematic literature review. The result of theoretical analysis shows that satisfactions influenced by eWOM trough trust and commitment. This study provides a theoretical ground for future empirical research into issues related to eWOM relation and satisfaction in the context of social media. The result also provides a practical guide for marketing managers in developing marketing strategies through social media.