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The purpose of this research is to see how much usability social media as a marketing tool in Japan. To support this research we used descriptive method to present a complete overview of social media use for marketing in Japan and strategy marketing business Japan. The result of this research has indicated that social media is a good marketing tools in Japan and many companies use social media as a marketing tools. From that result we can know that social media is one of important tools in Japan. This is due to the fact that Japanese people use social media in their daily lives. The research was done by discussing usability, important roles, and strategy in social media Japan.