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The aim of this study is to acquire the empirical evidence of the role of Religious Values and Entrepreneurial Success Perception to business sustainability on Wetland-s MSMEs. The research method employs the quantitative method which designed in conclusive, non-experimental, descriptive and cross-sectional. The research population is the fruit traders which categorized as micro and small-medium enterprises (MSMEs). The sampling technique applied for the study determined by its convenience – the non-probability sampling approaches – in this case were all the fruit traders along the Handil Bakti streets. The census technique includes all of them as research primary data provider. Partial Least Square will be used as the data analysis technique. This study finds that the religious values have significant influence not only on entrepreneurial success perception and but also on MSME-s business sustainability.