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Tourism industry has increased rapidly because of the needs of people to release from their daily activities. People choose Bali as the one of the tourism destinations. Jatilewih as an agriculture tourism destination with cultural heritage and story behind its agriculture destination.This is a tourist guide assignment to inform the heritage to the tourist. They need to be explained about the place and also the story behind the place.There will be a mediation needed as the bridge to meet the tourist expectation and it must be interpreted by the tour guide This research also discuss about the story telling that used by the tourist guide for understanding and mapping intangible culture with the purpose of branding through the story telling. Tourist as human instinctively employ processes of narrative-building to create stories that make sense of the world around them.This research used qualitative research by using interview methods and use tour guides as informants and the researcher do the field observation.This research shows the message that used by tour guide in the shape of storytelling in the model of message of communication of the tourist guide as a story teller with the purpose of a place branding.