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ABSTRACT The aim of this study was to examine the effect of public policy, technical standards and organization system of e-commerce to online purchasing decisions. Public policy of e-commerce is measured by law/taxes & privacy issues, speech-free and domain names. The technical standards of e-commerce is measured by documents, security/network protocols and payment systems. The organization system of e-commerce is measured with partners, competitors and associations & government services. Online purchasing decisions is measured by problem identification, information search, alternative evaluation, purchasing decisions and post purchase behavior. The analysis model used in hypothesis testing is multiple regression analysis with the help of SPSS version 20 program. This analysis is based on valid questionnaires from 120 respondents collected from e-commerce consumers in South Jakarta. The results of this study indicate that public policy, technical standard and organization system of e-commerce have a positive and significant effect to online purchasing decision.