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This research aims to plan a tourism information system implementation strategy to increase the number of visitors, with a case study on animal park tourism. Based on the evaluation of the organizations business processes with information systems that are running is considered not effective, the strategic planning of information systems is needed to help leaders and managers in carrying out their duties to improve work efficiency by automating the information management process, increasing management effectiveness by satisfying information needs for decision making, and improve competitiveness to improve the organizations competitive advantage by changing the style and manner of doing business. The methodology used by Ward and Peppard strategic planning model with the stages of analysis of Political Social Economy Technology, Strength Weakness Opportunities Threat, Mission Objective Strategy Tactics, Critical Success Factors, Balance Score Card, Value Chain, and Information System Strategy. The results of the research are in the form of a strategic framework and information system implementation plan and technology that is in line with the organizations business strategy plan.