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The limited service area of public transport in Yogyakarta has caused the high number of private vehicles ownership and resulted in the classic transportation problems such as traffic congestion and air pollution. Due to these problems, the local government expanded the service area of public transport (i.e. Trans Jogja Bus) by adding several new routes and new fleets in 2017. However, after operating for one year, almost none of private vehicle users shifted to public transport and the number of private vehicles is keep increasing. This research aims to evaluate the services quality of Trans Jogja Bus in terms of bus routes focusing on in-vehicle travel time. This research also compares the factor of travel time and travel cost between Trans Jogja Bus and private vehicle. By this, an optimal performance of Trans Jogja Bus routes can be proposed and the number of private vehicle user shifting to Trans Jogja Bus can be increased.