Analysis Price Effect of the Demand for Chicken Eggs in Biringkanaya District Putra Astaman (a*), Ahmad Ramadhan Siregar (b), Sri Undai Nurbayani (c)
a) Student of Study Program Agribusiness, Faculty of Postgraduate, Hasanuddin University, Perintis Kemerdekaan street KM. 10, Makassar city 90245, South Celebes, Indonesia *email: utthaastaman[at]gmail.com b) Lecturer at the Department of Social Economics of Animal Husbandry, Faculty of Animal Husbandry, Hasanuddin University c) Lecturer at the Department Science of Economics, Faculty of Economics and Business, Hasanuddin University
Abstract
The demand for eggs in this study is influenced by several factors, namely the price of the item itself, the price of the substitute items. The consumption of animal protein is the most popular among the Indonesian population, among which are purebred chicken eggs. In addition to being easy to obtain, prices are also more affordable for all levels of society. This research was aimed to analyze the effect of chicken egg price, broiler chicken meat price, and tempe price on the demand for chicken eggs of residential consumers in the sub-region of Biringkanaya district in Makassar city. The research method being employed in this study was a survey method. Sampling was conducted through cluster random sampling method, the data collected included the primary data from 60 household respondents through observations, interviews and questionnaires, then the data obtained will be analyzed using Multiple Linear Analysis using a computer program of Statistical Solution of Products and Services. The results of this study showed that the independent variables are price of chicken eggs, broiler chicken meat price and tempe price significantly affected the demand for chicken eggs. While partially that each of the prices chicken eggs and broiler chicken meat are significantly affected the demand chicken eggs, and tempe price not significantly affected.
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