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Smoking cigarettes has become widely acknowledged as a behavior that entails many serious health risks. Numerous bylaws, retail protocols, and public health initiatives have attempted to prevent the initiation of smoking in adolescents specifically. The Bali Provincial Government effectively applied local regulations (Perda) Number 10 of 2011 concerning Smoke Control Area (Kawasan Tanpa Rokok) or called KTR since June 1, 2012. The KTR regulates that smokers do not smoke anywhere, therefore exposure to cigarette smoke does not affect vulnerable groups, namely children, adolescents and pregnant women. Public communication campaigns are used to improve awareness, knowledge, and understanding of an issue, in an attempt to influence individual behavior, build support for, and contribute to policy and social change. A comprehensive public communication campaign will include multiple components and demand extensive resources, particularly for media production and placement. This research method uses case study methods and belongs to the type of qualitative descriptive research.