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The tourism sector is currently a mainstay activity to increase state revenue. Competition between tourist destinations is increasingly stringent, both at regional and even international levels. Bekasi Regency is one area that continues to increase its regional income from the tourism sector, reinforced by the vision of tourism development that emphasizes the realization of regional tourism that can maintain environmental sustainability. In this condition, tourism promotion and marketing strategies are highly needed to advance environment-based tourism destinations that can compete globally by utilizing local identity, authenticity, and uniqueness. Data was obtained through a questionnaire that included 20 questions about respondents perceptions and demographics. The results of the study led to a proposed strategy that highlights the need to improve the provision of amenities and expand promotion by strengthening ancillary. This promotion and marketing strategy can be an instrument for stakeholders involved in tourism and help achieve sustainable development that is environmentally friendly throughout the value chain of the tourism sector.