Indonesia Conference Directory

This paper saw the rampant of dakwah through television in Ramadan using various approaches that are appropriated to various conditions of Islamic communities in Indonesia. Modern society is so pragmatic and hedonic unseparated from the target of proselytizers. They prefer dakwah treats (show) through television media that is easily accessible by people from different social status. This study focus on six dakwah events via television: Tafsir Kehidupan on TV One, Pelita Hati on Metro TV, Islam itu Indah and Kultum on Trans TV, Bunga-bunga Hati and Bicara Islami on RCTI. In these events there is interaction between the proselytizer and madu through the symbols that are set in dakwah materials through the television as the media. Then, the term McDonaldization Dakwah appers, which consists of four principles: efficiency, calculability, predictability and control.