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Digital technology and social media have improved the connectivity and colaboration between online store and customers in a transaction online shop. The purpose of this paper is to investigate the impact of social media marketing on brand loyalty the usage of hashtagisf store instagram online groups online in Indonesia . The research used method is descriptive and associative, using the sample of 96 followers of intsagram page, data were collected and analyzed using simple linier regression analysis was recruited on population. Analysis based on theorical framework used the classical assumption test analysis and simple linier regression analysis. Instrument indicator validity and reliability testing corelation value more tahan 0,30 so that all the indicators used in this valid. The result of the research showed that partially social media marketing activities positively affect on brand loyatly in hastagisf store.