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The purpose of this study is to encourage the creativity of millennials to start a business through new media and social media as a place to promote their products even with limited capital. This research uses a descriptive method. A method that is delivered in the form of a descriptive narrative to describe and explain in detail the phenomena or cases to be studied. The results of the research are that marketing on social media involving young entrepreneurs occurs because information technology such as social media raises the networking community followed by the birth of digital natives and the formation of a new economy namely the social media market. Young entrepreneurs as members of digital native and social media marketers, fluent and skilled in using information technology, are also skilled at seeing opportunities and doing marketing on social media. The impact of marketing on social media that is felt by young entrepreneurs is quite large, in addition to increasing sales and income, with business social media they can compete with other larger companies where generally young entrepreneurs start businesses with limited capital and makeshift offline marketing networks. With social media, their businesses can survive and grow to be bigger in the future.