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Producing Fair Trade coffee is benefited farmers and their costumer. Smallholder coffee farmers were having benefit from better price and marketing channel. In the other hand, the customers were having benefit from the guaranteed product and promoting sustainable development. However, many customers unfamiliar with the term and perceived certified fair trade coffee as a luxury product. This paper employed comparative study to evaluate the income and expenditures, wealth and investments. Moreover, the attitudes and perceptions between the farmers also been explored as preparation to enter the global market. The data collected from a balanced sample of Fair-Trade farmers and Non Fair Trade producers of organic and conventional coffee in Indonesia. Propose the study will indicate that the extra cost that farmers spent to fulfil the Fair trader label are really beneficial for them.