The Effect of Country of Origin on Purchase Intentions: A Study of Indonesian Generation Z Customers
Lukmanul Hakim (a*), Leli Deswindi (a), Danang Indrajaya (a)
a) Sekolah Tinggi Ilmu Manajemen dan Ilmu Komputer ESQ Jalan TB Simatupang Kav. 1 Menara 165 Lantai 19, Cilandak, Jakarta Selatan 12560, Indonesia
*lukmanul.hakim[at]esqbs.ac.id
Abstract
Keywords: Country of origin; Purchase intention; Gen Z
Topic: International Conference of Islamic Economic and Financial Inclusion
Link: https://ifory.id/abstract/xEjuLUn4vk2Q
Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)
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