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Motivation Of Culinary Tourism Visitors In Pasar Santa Kebayoran Baru
Nurbaeti, Fifi Nofiyanti, R.W.M. Agie Pradhipta

Sekolah Tinggi Pariwisata Trisakti


Abstract

Along with the times, culinary tourism is in great demand by the people, culinary tourism is growing rapidly because the ideas developed are very unique and varied, thus increasing peoples motivation to enjoy culinary trends in Jakarta, one of which is in Santa Market, Kebayoran Baru. This study aims to determine the characteristics and motivations of visitors to a culinary tour in Pasar Santa, Kebayoran Baru. The method used is quantitative descriptive method. The procedure of data collection was done by distributing questionnaires to 100 visitors who had a culinary tour at Pasar Santa on the weekend. Based on the results of the study, cultural motivation got the highest average value of 4.11, fantasy motivation got an average value of 3.98, and physical motivation got an average value of 3.74 and social / interpersonal motivation had value the lowest average is equal to 3.57. The results of the study with an average of 4.82 showed that visitors were motivated for a culinary tour in Santa Market.

Keywords: Motivation, Santa Market, Culinary Tourism

Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies

Link: https://ifory.id/abstract/xYdub2mBPwUA

Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)

Plain Format | Corresponding Author (R.M.W. Agie Pradhipta)

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