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Creative Youth at Indonesian Heritage Site is a program held by United Nations Educational, Scientific and Cultural Organization (UNESCO) in collaboration with Citi Indonesia (Citibank) to promote the strengthening of cultural and creative industry in Indonesia. The program aims to encourage the capacity and participation of youth who lives around the heritage sites of Prambanan and Borobudur temples to have a better income, as well as helping them in local economy. In its second year program, UNESCO made a collaboration with several Universities in Yogyakarta to contribute in “Happy Branding”, which trying to figure out problems of product identity and marketing strategy which is often faced by people of middle sector business, especially youth. Therefore, this research aims to understand and map the process of communication management of Creative Youth at Indonesian Heritage Sites through “Happy Branding”. This research uses the qualitative method with case study approach, accompanied by data collection through in-depth interviews with the Project Coordinator of UNESCO and Srengenge Culture Unit as the managing party. The result of this research is expected to be applied in an effective communication management of planning, organizing, and directing information.