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Utilization of Social Media for the Development of Marketing of Micro, Small and Medium Enterprises (Qualitative Descriptive Study on Distro in Bandung City)
Ario Adjie Penangsang, Yayah
Management Department, Universitas Komputer Indonesia, Bandung, Indonesia
Abstract
The purpose of this study is to analyze the use of social media in the marketing of SMEs in the City of Bandung. The method used in this research is descriptive method, to present a complete picture of the situation related to some of the variable situations examined. For this purpose, a survey was carried out on 6 SME Distribution Officers. The results showed that there was still a lack of knowledge of the benefits of information technology, a lack of support from government agencies. This research was conducted by discussing the sales system, and product marketing via social media.
Keywords: SME, Sales system, Social media, marketing
Topic: Entrepreneurship & Technopreneurs
Link: https://ifory.id/abstract/xvGKmR9kwj6a
Conference: 2nd International Conference on Informatics, Engineering, Science and Technology (INCITEST 2019)
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