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Every learning activity should be well designed so that it can be easily understood and can attract the attention. However, challenges will arise for quantitative courses such as quality engineering (QE). The QE course is quantitative course aimed for engineering system to produce qualified product. This paper will discuss about role playing as learning method for quality engineering courses. Role playing is designed by considering students as a part of Research and Development (R&D) department from food company trying to improve quality of products. Role playing is fully conducted for one semester with integrated activities consisting of teaching, R&D Meeting, market survey, experimentation and presentation. To build atmosphere, the course-s materials are delivered like training. Pudding experiment was chosen to help students to understand types of DoE particulary. In addition, student get the role of R&D such as leaders, surveyors to conduct market research, analysts to determine Critical to Quality which is worth to be controlled. Thus, learning process is conducted with experiential learning method. By using this method, the central tedencies of mark are 77,5 for mean, 78 for median and 84 for mode. Thus, we can draw that students can easily achieve Learning Outcomes in a fascinating way.