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This research aim is to propose ecotourism model in Jakarta. This research used survey method to 1077 tourists in Jakarta in Indonesia. Data were analyzed using Structural Equation Modeling (SEM). The results confirmed that natural basis, conservation, sustainability, local benefits, and awareness are positively associated with ecotourism. The four dimensions including environmental horizon, not destroying environment, loving environments, and respecting environments have positive relations to ecotourism. The other four dimensions involving guaranteeing benefits of flora and fauna, maintaining environmental harmony responsibly, using natural environments not excessively, and not writing off tourism place are positively associated with ecotourism. Results also confirmed that dimensions consisting of preventing negative impact of tourism activities, maintaining environmental balance, natural conservation, and maintaining natural sanctuary are positively related to ecotourism. Other findings confirmed that local society welfare, not destroying local culture, financial benefits to society, and local society characters are positively correlated with ecotourism. Results also found that diminishing environmental destruction, not polluting the environments, not using water excessively, and environmental cleanliness are positively associated with ecotourism. It can be concluded that ecotourism model in this research can be used in Jakarta to conserve the environment.