PENGARUH INFORMASI PRICE TERHADAP INTENTION TO LIKE, COMMENT, SHARE DAN PURCHASE PADA IKLAN INSTAGRAM
Naila Afrida Putri Amalina dan Gancar Candra Premananto
Manajemen, FEB Universitas Airlangga
Abstract
Keywords: sales price, reference price, engagement, intention to like, intention to comment, intention to share, purchase intention.
Topic: Teknologi Informasi
Link: https://ifory.id/abstract/ymWXbcdQeAJD
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
Plain Format | Corresponding Author (Gancar Candra Premananto)
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