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Farming is one of the activities that organizes agricultural production facilities and technology in a business that involves the field of agriculture. to obtain maximum production, farmers must be able to combine the factors of production of labor, fertilizer and seeds used. These three factors of production are interrelated with one another in influencing production to produce good and optimal productivity. Agricultural businesses in the District of Jagakarsa are carried out in groups by forming farmer groups. Based on the results of the analysis of nonfinancial aspects, it shows that the cultivation of starfruit goddess with the development through standard operational procedures for starfruit fruit cultivation in Jagakarsa District is feasible to be carried out by farmer groups. The socio-economic-cultural aspects of the goddess starfruit cultivation business have a positive impact where the business is beneficial for the surrounding community. On the environmental aspect, this cultivation business also shows its feasibility because with the existence of starfruit cultivation as a greening the environment and water absorption. Based on the results of financial analysis shows that the cultivation of the goddess starfruit fruit plants provides benefits for fruit plant farmers. The profit of farmers in a year can improve the welfare of starfruit farmers.