Indonesia Conference Directory


<< Back

The Effect of Consumer Interest on Islamic Bank and Conventional Bank Mobile Banking: An Analysis Using Google Trends
Asep Rahmat Sudrajat, Sumiyati

Politeknik Negeri Bandung


Abstract

This study aims to analyze the factors that can influence peoples perceptions of intention to search for mobile banking information to support daily activities, as well as the influence of mobile banking on public interest or Depositors Islamic banking and conventional banking. We use the Google Search Volume Index from one of the popular Islamic banking and conventional banking "Mobile banking" keywords in Google Trends to estimate the relationship between individual interest in Islamic banks and Conventional banks, and Islamic bank deposits and Conventional banks. This study shows that the keyword "mobile banking" coefficient has a non-significant correlation with Islamic bank deposits and conventional banks, which cannot be concluded. Although the number of deposits of Islamic banks and conventional banks is determined by many determinants. This investigation proves that the factors that have not been exploited to date, such as variables that cannot be quantified or not measurable (eg, popularity and curiosity), can be examined with the help of Google Trends.

Keywords: Islamic Banking, Conventional Banking, Mobile Banking, Google Trends

Topic: Informatic and Information System

Link: https://ifory.id/abstract/ytDM6VT4Y9hc

Conference: 2nd International Conference on Informatics, Engineering, Science and Technology (INCITEST 2019)

Plain Format | Corresponding Author (Asep Rahmat Sudrajat)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats