Indonesia Conference Directory

A lifestyle that is growing rapidly due to the development of technology and information, gives rise to a phenomenon that is consumerist behavior. The behavior of the consumer in the form of fashion trend and online shopping is very high. Zalora Indonesia e-commerce options being researched due to Zalora Indonesia become the Top Brand Fashion special E-Commerce the most interest in Indonesia. Data collection techniques by disseminating a questionnaire online. The questionnaire has been successfully collected as many as 100 respondents. The technique of determination of the respondents be Purposive Sampling. The results of the research showed a variable product quality, price, and promotion of a positive effect against purchasing decision fashion products on e-commerce Zalora.co.id.