Indonesia Conference Directory

The purpose of this study is to see the effect of the language used in advertising as an entrepreneurial medium. To support the research, I used descriptive method by trying various kinds of language styles in several different ads. The results show that language style is very influential on advertisements made. From these results, I found that the style of language that is light and unique can better persuade consumers. This is because the style of language that is light and unique can make consumers more interested in the product being advertised, and that language-style advertisement can impress consumers. Of course, this is very influential with the business development that we make.