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Abstract Topic: Advertising Management, Advertising Creativity, Outdoor Advertising, Wall Billboard, Consumer Responses

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The Impact of as Determinants of Advertising Creativity towards Consumer Responses (Study on AirAsias Wall Billboard
Bikin-JadiNyata)

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Corresponding Author
Sylvie Nurfebiaraning

Institutions
Sylvie Nurfebiaraning (sylvienurfebia[at]gmail.com), Lulu Mutia (lulumutiaa[at]gmail.com)

Abstract

Keywords
Telkom University, Bandung

Topic
Advertising Management, Advertising Creativity, Outdoor Advertising, Wall Billboard, Consumer Responses

Link: https://ifory.id/abstract/6BKnqrytMQgf


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