Indonesia Conference Directory

Corresponding Author
Rima Febriani

Institutions
School of Creative Industries, Textile Craft and Fashion, Telkom University, Bandung, Indonesia

Abstract
Fashion trends at this time are constantly evolving and changing rapidly. In a matter of months, new fashion trends can emerge triggered by the spirit of designers to be productive in developing their designs. In the creative industry, in addition to fashion, the sub-sector that has great potential in its development is the craft subsector. From both develop, seen that there is a great potential of combining fashion and crafts that can become new business opportunities. In this study, researchers will cultivate the potential to develop business opportunities in fashion products that use surface textile design techniques and use mix materials on head-to-toe fashion products. These expected to have more selling points than other ready-to-wear fashion products. One effort to add value to the novelty of this research is to take abstract paintings by the artist. One example is Iabadiou Pikos as a visual reference to support exploration with techniques, materials and output to be used. With this development, the authors found opportunities from the potential that existed to become a business start-up, namely the design of brands inspired by artworks that have a definite target market from existing niche markets.

Keywords
Fashion head to toe, surface textile design, mix material, business concept

Topic
Business

Link: https://ifory.id/abstract/EqD6JLkVcrbu

Corresponding Author
Deny Tri Ardianto

Institutions
1, 2, 3Visual Communication Design, Universitas Sebelas Maret, Surakarta, Indonesia
4 Extension and Communication Agriculture, Universitas Sebelas Maret, Surakarta, Indonesia

Abstract
Online catering business is one of the promising business opportunities. In big cities, such as Jakarta and Surabaya, this business is able to provide an alternative for office workers, households and even schools to continue to enjoy home-cooked food according to taste with many choices or variants. In the Surakarta area, online catering business has not yet become an option, even though the catering business in Surakarta is developing quite rapidly. A number of catering entrepreneurs in Surakarta said that the lack of understanding related to online transactions and management of management in the online catering business was an obstacle in the development of that direction. This study intends to map the potential of catering businesses in the Surakarta region by referring to the potential use of social media in the online food ordering business in Surakarta in 2017-2019. The result is, Surakarta has a huge market potential for the development of catering from manual to digital systems, especially online. This refers to the high use of online delivery services, such as Gojek and Grab, which until now has a quite high service for food traffic. Thus, catering businesses in Surakarta basically have the potential to be developed towards online catering through strengthening managerial capabilities of online businesses and technical understanding in social media.

Keywords
catering, online, communication technology

Topic
Business

Link: https://ifory.id/abstract/UhfkTbjm2Gyd

Corresponding Author
Tundung Subali Patma

Institutions
State Polytechnic of Malang
faridaakbarina[at]gmail.com

Abstract
The purpose of this quantitative research is to examine and analyze the effect of Relationship Marketing and Community on Switching Barriers and Customer Retention. This research was conducted on 100 authorized Toyota car dealership customers in Malang. Sampling is done by accidental convenience sampling technique. Data collection in this study was carried out with a research instrument using a questionnaire. Next to test the model is done by using SEM analysis with the GSCA approach. The results showed that there was a significant influence between relationship marketing and community on switching barriers. Switching barrier has a significant effect on customer retention. Partially known that relationship marketing variables are variables that have a dominant influence on customer retention.

Keywords
relationship marketing, community, switching barrier, customer retention

Topic
Business

Link: https://ifory.id/abstract/dN4BvztnGa2m

Corresponding Author
Elsya Panduwinasari

Institutions
State Polytechnic of Malang

Abstract
This study aims to determine the implementation of the LCC airline in reducing and minimizing costs accrued by the company and the impact of the implementation of LCC. In order to achieve this goal, the data were collected using interview techniques with key informants and secondary data analysis. The type of research used is descriptive exploratory method aimed to explore the implementation of LCC on airlines. Data sources used primary data obtained through interviews with informants from employees of PT. Citilink and PT. Garuda Indonesia, while secondary data were collected from information presented on the website and other related information and reports of LCC on the internet. The results of this study indicated that there are at least 3 forms of reduction / minimization of flight costs, namely the first minimization at operational per service / per flight. Second, cost minimization in the overall operations of the company. Third, minimization with government policy facilities related to the rules regarding flights and fixed rates. These results are evidence by Cost per unit for production (cost per Available Seat Kilometer/CASK) of FSC airline was 6.16 US¢, meanwhile the cost of LCC airline was just 0.06 US¢ for easyJet, Air Asia had 3.07 US¢ and Citilink had the highest position compared to easyJet and Air Asia for 4.71 US¢. Therefore, the implementation of LCC has the effect on the opening opportunities for the middle and lower classes to choose flights as a mode of transportation and the presence of LCC can have a positive impact on the economy, especially in the tourism sector.

Keywords
low cost carrier, airline, cost

Topic
Business

Link: https://ifory.id/abstract/eN4GgT69bVRy

Corresponding Author
Baroroh Lestari

Institutions
Politeknik Negeri Malang

Abstract
The creative industry in Indonesia is currently growing rapidly. This is evidenced by its sizeable contribution to the National GDP. This condition also occurs in East Java. Based on BPS data it is known that Malang City has become one of the new strengths in East Java. Therefore, this study wants to show the mapping of creative industries in Malang in increasing regional competitiveness. This study uses a quantitative approach to the type of descriptive research. This research was conducted in Malang City which consisted of 5 (five) districts. The population of this research is the creative industry which is included in 16 creative industry subsectors and is located in Malang City. This research instrument uses a questionnaire and interview guidelines. While for data analysis, descriptive analysis and mapping of the spread of creative industries in Malang were used. The results showed that the 16 sub-sectors of the creative industry developed well in Malang. Based on the mapping results, it is known that the Lowokwaru sub-district is the district that has the best competitiveness in the creative industry. This is evidenced by the large number of creative industries in the district. In addition, the ability to compete with the creative industry with other districts in the city of Malang. This is evidenced by the fairly extensive development and marketing. The creative industries that are growing rapidly in the Lowokwaru District are crafts and fashion. Then for the districts with the least number of creative industries is Kedungkandang District. Therefore, the government needs to provide guidance to the creative industries, especially the creative industries in the districts where the number of creative industry actors is still small. Thus, the ability to compete in Malang City in the creative industry will increase.

Keywords
Subsector; Creative Industry; Malang City; Sub-District; Competitiveness

Topic
Business

Link: https://ifory.id/abstract/dRKHJZrTGtpb

Corresponding Author
Lucyana Dewi

Institutions
a) School of Business and Management, Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia
*lucyana.dewi[at]sbm-itb.ac.id
b) School of Business and Management, Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia

Abstract
PT. XYZ is a manufacturing company whose business line in the security and defense sector which is located in Bandung, Indonesia. The company has its Department of Enterprise Risk Management whose responsibility is to overcome risk that may occur within the business process of the company. But, until today, even though the department has been formed, risk management implementation in PT. XYZ is still categorized as an inefficient practice. It is indicated by losses and problems faced by the company even though risk management procedures have been carried out to overcome those issues, yet in reality, these risks remain to occur and become a problem for the company. Those issues, for instance, were delays in supply chain management, nonoptimal human capital management, and losses in financial statements in the last 10 years except in 2014 and 2017. The inefficient practice of risk management indicates the failure in the operations of the Department of Enterprise Risk Management in PT. XYZ since ensuring the successful implementation of risk management in the company is the responsibility of the Enterprise Risk Management Department. As far as the authors are aware, there is no previous risk management research carried out on the implementation of risk management itself or which in this research explained as an operational risk at Department of Enterprise Risk Management. Risk analysis was carried out using the ISO 31000: 2018 framework which is only limited to the process of risk identification, risk analysis, risk evaluation, and risk treatment option selection. According to the analysis that has been carried out, 17 risks have been identified with three different types of operational risks, namely process, system, and people. From the assessment of the level of likelihood and consequence for each risk, the result shows that 9 risks belong to the category of "high", 7 includes of "moderate" risk, and 1 “low” risk which means that there is a need for mitigation actions for most operational risks that have been identified to reduce the level of likelihood and consequence of these risks. Risk management is a crucial practice that needs to be carried out to ensure the goals of the business. However, in the implementation itself, the risk may occur and need to be anticipated so that risk management practice can be implemented efficiently.

Keywords
Risk; Operational Risk, Risk Management, ISO 31000: 2018

Topic
Business

Link: https://ifory.id/abstract/9LR3reXpfh4N

Corresponding Author
Sulistijono Sulistijono

Institutions
School of Creative Industries, Telkom University

Abstract
The Digital Marketing Mix is one of the elements used by marketers in marketing their products aimed at building con-sumers purchase intention. Digital marketing provides a framework for comparing existing services with competitors and can also be used as a mechanism to generate alternative strategic sales approaches. The research was conducted using quantitative methods, with a total sample of 100 respondents using online shopping for Lazada. The research data was processed using Statistical Package for the Social Sciences(SPSS) 2.0. The results showed that the variable Digital Mar-keting Mix had a significant simultaneous effect on consumers purchase interest of 76.359 percent. These results indicate that the people of Bandung are very interested in shopping at the Lazada online shopping site. The results of partial studies indicate that the digital marketing mix partially influences consumers purchase intention, but the promotion dimension still needs to be increased so that buying interest that arises from consumers increases.

Keywords
Digital Marketing Mix, Consumers Purchase Intention

Topic
Business

Link: https://ifory.id/abstract/Zcb7FuVHepWY

Corresponding Author
Renanda Nia Rachmadita

Institutions
a) Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya (PPNS)
Jl. Teknik Kimia, Sukolilo, Surabaya 60111
* renanda_nia[at]yahoo.com
b) Jurusan Teknik Permesinan Kapal, Politeknik Perkapalan Negeri Surabaya (PPNS)
Jl. Teknik Kimia, Sukolilo, Surabaya 60111
c) Jurusan Teknik Permesinan Kapal, Politeknik Perkapalan Negeri Surabaya (PPNS)
Jl. Teknik Kimia, Sukolilo, Surabaya 60111
d) Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya (PPNS)
Jl. Teknik Kimia, Sukolilo, Surabaya 60111
e) Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya (PPNS)
Jl. Teknik Kimia, Sukolilo, Surabaya 60111

Abstract
The presence of the Islamic Financial Services Cooperative (KJKS) in Indonesia is very helpful in improving the national economy, with its aim to strengthen the sharia economy as a basis for strength and resilience of the national economy with cooperatives as the principal factor, to construct and develop the citizen-s economic potential, increase economic also social welfare, and to provide the capital for the small traders. In conditions of intense competition, marked by the emergence of various types of Islamic financial institutions, the main thing that must be prioritized is the satisfaction of customers or members in receiving services in order to survive and ultimately will attract the interest of both customers and prospective customers to buy the products offered. The purpose of this study are to determine the extent of the gap between expectations and perceptions of Koperasi SHIPS Jawa Timur (KSJ) members also to identify the service quality attributes that need to be considered in order to improve the quality of KSJ services. The method used is by distributing questionnaires to the KSJ members, where in this case, the questionnaire is arranged based on the dimensions of CARTER (Compliance, Assurance, Reliability, Tangibles, Emphaty, and Responsiveness)

Keywords
CARTER, Gap Analysis, Satisfaction Level

Topic
Business

Link: https://ifory.id/abstract/rJjmUMCFcZNG

Corresponding Author
Sri Wahyuni

Institutions
Perbanas Institute

Abstract
In the context of industrial competition, rural bank has some operating limitations compared to other commercial banks. The interest on savings and deposits in rural bank is higher than commercial bank, however, the level of third-party funds of rural bank is far below the commercial bank. Literature found that brand equity can be a competitive advantage for service companies like rural bank to win the business competition. This study tried to evaluate the elements of brand equity used by rural banks. A research was carried out in Bekasi, Indonesia, to identify the brand equity of some of rural banks. The respondents were 61 rural bank depositors in Bekasi chosen using snowball sampling techniques. Data were analyzed using structural equation modelling. We found evidence that the significant factor that affects rural bank depositors on brand loyalty was perceived quality. While, this research cannot prove the influence of trust, brand awareness and brand association on brand loyalty. The results of the study proved that the role of perceived quality in influencing brand loyalty is high, and rural banks have not maximized the use of other elements in brand equity in their business activities.

Keywords
Rural Bank, Brand Equity, Moderating Effect, Bank Depositor

Topic
Business

Link: https://ifory.id/abstract/2t89rUVMYRWT