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This study aims to determine the visual meaning of KangPisMan mascot. KangPisMan mascot was raised to support the KangPisMan movement as a Bandung City Government program to reduce, reuse and recycle trash. The visual meaning of KangPisMan mascot can be known using Roland Barthess semiotic method. This method describes the denotation, connotation and myth aspects found in the visual elements of KangPisMan mascot. The results of the study show denotative meaning that appears in the form of visual objects, colors, clothing, expressions and gestures of KangPisMan mascot. The connotative meaning of the KangPisman mascot is to convey the value of delay that arises from the visual sign relation. This delay value is combined with the symbolic concept of the KangPisman movement in the form of KangPisMans finger gestures. The myth that comes from the mascot of KangPisMan is about the friendliness and concern of the Sundanese people for the environment.